Monday 1 December 2014

Fashion Angel: Tips on exhibiting at a Fashion Trade Show

Fashion Angel: Tips on exhibiting at a Fashion Trade Show: With the S/S 14 selling season upon us, many designers and fashion labels are in the last stages of preparation for exhibiting at a trade ...

Thursday 16 October 2014

Take a look into the world behind your wardrobe!


‘Ethical shopping’ is often associated with boycotting exploitative sweatshops producing branded clothes for our consumer markets. It’s certainly true that labour standards in the apparel sector are bad – and no transparency means its hard to trace whose fingers have been on your threads, let alone whether fair wages and conditions applied.However it’s worth noting that the factory isn't the first step in making clothes. Raw materials need to be grown, killed or manufactured, (and then dyed the right colour) and all of these processes are associated with social and environmental problems.Your choices affect the world, and your wardrobe tells a story. ~ ~~

https://www.youtube.com/watch?v=TVBxlMx6nK4

Buy Ethical clothing @ www.redorchids.co.in

Wednesday 13 August 2014

Mekhela chador (Assamese: মেখেলা চাদৰ) is the traditional Assamese dress worn by women.

"খট খট খট খটচালে শব্দই পৃান মুৰ নিতে নচুয়াই "

Mekhela(মেখেলা): There are two main pieces of cloth that are draped around the body. The bottom portion, draped from the waist downwards is called the mekhela (মেখেলা)

Chador(চাদৰ)The top portion of the two-piece dress, called the chador(চাদৰ), is a long length of cloth that has one end tucked into the upper portion of the Mekhela and the rest draped over and around the rest of the body. Unlike Saree  the chador is tucked in triangular folds.

Riha:  A fitted blouse is often worn to cover the breasts, though in the past another garment called a riha used to be worn. A riha is still worn as part of the Assamese bridal trousseau, but over a fitted blouse. The red coloured pattern at the end of the riha is graceful and symbolic. Designs are also found in the pari (border) of mekhela and riha.

Monday 11 August 2014

What makes Assam's Muga Silk as Expensive as Gold!

This golden yellow colour silk is prerogative  of India and the pride of Assam state. It is obtained from semi-domesticated multivoltine silkworm,Antheraea assamensis. These silkworms feed on the aromatic leaves of Som and Soalu plants and are reared on trees similar to that of tasar. Muga culture is specific to the state of Assam and an integral part of the tradition and culture of that state. The muga silk, an high value product is used in products like sarees, mekhalas, chaddars, etc
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 A dazzling traditional dress (mekhela chadar) woven with ‘Muga' silk is indigenous to Brahmaputra Valley in Assam. In fact, it is one of most expensive gifts an Assamese young man can pick to win the heart of his woman. Why, not? This silk is simply magnificent, and almost as worthy as gold!
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Muga silk (Muga Paat) or the golden silk is not only a nature’s gift to Assam, but also a symbol of rich Assamese culture. It represents the brilliance of traditional attire of the region. The most significant characteristic of ‘Muga silk’ is its golden bright hue.
Its name is derived from Assamese word ‘Muga’, which means yellow. The fabric is superior in every respect in comparison to the normal white silk that available all over the world. It is also much more durable.

Saturday 9 August 2014

Red Orchids
www.redorchids.co.in

 
A lot of artisan groups are spread all over India making Phulkari, Nakshi, Saadi, Chikhan, Ari, Zardozi, Wastli, Gota and Kohra and brass, Copper and Shesham Wood items. Keya Dutta was driven by a fierce desire to help these artisan groups to showcase their talented works through an online platform and reach a wider audience.
It was this desire that led Keya Dutta to establish a single-resource online shopping portal, Red Orchids to not only help the talented Indian artisans to showcase their works, but also encourage, develop and sell their traditional handicrafts through an online platform.
In India, woman's clothing varies widely and is closely associated with the local culture, religion and climate. To bring the finer aspects of the local culture, religion and climate, founder Keya Dutta assists craftspeople with banking, design, training and management. This in turn helps the crafts people to stay and thrive in their homes in the villages, while encouraging environmentally sustainable practices.
Today, Red Orchids offers a diverse range of the finest of Indian garments and accessories from Color Drops Necklace to Wooden beads Necklaces, Brass, Copper and Silver Ethnic Indian dresses and Quintessential Antique and Unique Tribal Jewellery. With an uncompromising commitment to delivering innovative and original products, Red Orchids fuses exceptional design, quality and value.
The philosophy of holding Indian artisan’s creativity at its heart guides Red Orchids in its single minded goal of encouraging and helping Indian artisans to reach out to a wider audience across the globe.